Our experienced team makes it easy for small to mid-sized businesses to capitalize on the thousands of potential buyers searching the Internet for their products and services each day. By understanding the many factors that contribute to effective search engine marketing, we are able to fully manage your campaign to achieve the most amount of targeted traffic at the lowest possible cost. This allows you to concentrate on your business, while we do what we do best.

Once you set up an account, you are considered an advertiser. We will then determine all of the search terms relevant to your business and appropriate bids for each of your selected terms. The next two paragraphs will explain "search terms" and "bids" in detail.

A "search term" is the exact word or phrase users will type in to find your product or service. For example, if your business supplies nuts, bolts, and screws - your relevant terms may include: wood screw, lag bolt, hex nut, fastener company, etc. Most clients will have between 25 and 200 search terms depending on the scope of their business.

Your "bid" for each search term determines how much you will pay when an interested user clicks on your listing and visits your Web site. If they don't visit your Web site, you don't pay. Listings are ranked "highest bid first" - the higher the bid, the higher the rank. For example, if one your terms is "wood screw", and a competitor is currently bidding $0.05 for that term, we would have to bid $0.06 to rank above that competitor. This means that you are willing to pay $0.06 for each user that clicks on your listing and visits your Web site from any of the participating search engines. The minimum bid for any search term is five cents. Bids can be changed in real-time by one cent increments, allowing competition to rank above you by raising their bid above yours and vice-versa.

In contrast to traditional lead generation where you pay regardless of performance, your account is only charged when interested users click to visit your Web site. In addition, each listing contains a title (the link to your Web site) and a paragraph describing your company. These allow users to determine if your business is exactly what they are searching for before they click on the link, which charges your account. Due to this pinpoint ability to target potential customers, our clients experience tremendous results at a very reasonable cost.

Because this unique method of lead generation has yet to be embraced by many traditional businesses, there is currently little competition for many of the top rankings, resulting in affordable bids. Take advantage of the abundance of quality search terms relevant to your business or your competition will.