Given the nature of today's competitive business environment, your
time is most likely stretched to a maximum. Outsourcing to us effectively
allows you to focus on your core business while using your Web site
to capture new potential customers.
Due to the varying nature of each business, we will be working closely
with you to determine your ideal search terms, clickthrough budget,
and traffic influx. To optimize these variables we need to work together
during the first month or two to ensure that we fully understand the
goals of your business.
First,
it is important that your search terms only bring potential buyers
to your Web site. This ensures you only pay for qualified traffic.
For example, if you sell pool chemicals, "pool" may not
be a narrow enough search term. This term may also bring in traffic
from people searching for billiard-related items or those who just
want to go for a swim - causing unnecessary charges to your account.
Second,
we need to determine accurate trends of your clickthrough charges
on a monthly basis. These trends will allow us to determine a monthly
spending budget necessary to maximize your return on investment.
This will differ for every client due to the auction/bid system
for each search term; the length of your sales cycle; and the profits
realized from each new customer. It is our mission to ensure that
your new leads will earn a return on investment from this program
each month.
Last,
we must monitor the amount of new traffic to your Web site. Internally,
you must prepare for an influx of new leads, and determine how to
manage them effectively and efficiently. In the event that your
staff is stretched to a maximum, we can temporarily "turn off
the faucet" so to speak. When you feel caught up again, we
can automatically turn things back on.
Once
we determine variables ideal for you business, your role is to take
care of your customers. We take care of the rest.
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